The opening volley in the "patient's point of view" series, this is Mr. Esteb's first idea-packed book. Today it is required reading at many chiropractic colleges.

Adjusting is the tenth book in the patient's-point-of-view series

In his third installment, Mr. Esteb explores chiropractic care beyond the symptomatic results most patients expect.

If you want to grow your practice from the inside out, and you depend upon patient referrals, then start thinking like a patient!

The most recent installment in the "rosetta stone" needed to decode the motives and behaviors of today's patients.

Mr. Esteb's observations in this volume provide dozens of action steps to capitalize on the tremendous opportunities that await those in alternative health care.

The patient's point of view expressed in this volume will give you a fresh look at the topics of managed care, financial policy, patient guarantees, and as always, the "head space" needed to grow your practice.

William Esteb. Like the title suggests, this collection of patient observations will either get your blood boiling, or make you more resourceful when attempting to motivate today's patients! Mr. Esteb cuts to the quick and performs some necessary surgery on the chiropractic sacred cows. Thick skin, a box of tissues or anesthesia is recommended while reading this one!

The eighth book in the Patient's Point of View series chronicles Bill's latest thinking.

Bill finds the trigger points that persist in the headspace of far too many chiropractors, and presses in. He will confront the many outdated beliefs about patients and how to lead them.

If you graduated since 1991, you've probably read the first or second installment of this nine-part series. Complete your library and see how the saga turns out!