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The opening volley in the "patient's point of view" series, this is Mr. Esteb's first idea-packed book. Today it is required reading at many chiropractic colleges.It covers everything from shaping a patient's first visit experience and motivating staff members, to attracting more "ideal" patients and turning patients into chiropractic "clients." Includes 43 eye-opening, bite-sized chapters. Related Items Beyond Results Adjusting What a Patient Wants Chiropractic Patientology Our Price: $24.95 Our Price: $24.95 Our Price: $24.95 Our Price: $24.95 Connecting the Dots Recalculating! Striking a Nerve Looking Up Our Price: $24.95 Our Price: $29.95 Our Price: $24.95 Our Price: $24.95